312. Matt Lee, Founder at SMG: Rolling Stones, Retail Media, Toblerone Til Divider, Targeted Coupons, Scaling a 500+ People Business

Matthew Lee is the Founder of Retail Media Leader SMG, the operator of some high-profile Media Networks like Boots, ASDA, Deliveroo or WHSmith. He’s also a Guinness Record Rolling Stones collector and one of the most well regarded, as well as colourful, personalities in our industry. He welcomed us in his private collection, where we wondered at all the memorabilia and spoke about his career and Retail Media as a whole.

Tune in to hear about:

• How he became obsessed with the Rolling Stones and the connection with Retail Media
• Pioneering targeted coupons and brand-funded promotions using shopper data
• Going entrepreneurial and the Toblerone idea that catapulted his business
• Scaling the business and going all-in with Retail Media and Digital, to growing the business to 500+ employees and working with some of the top names in British Grocery and beyond