Celso Borges Shimabukuro, VP eCommerce Europe at Pepsico on Food & Beverage eCommerce

With a unique background in start-ups, Consulting, Consumer Healthcare and FMCG, and experience in LATAM and Europe, Celso Borges Shimabukuro is the VP and Head of eCommerce for Europe at Pepsico. In this episode, you’ll hear about:

  • His unique career kick-off launching start-ups in Brazil, and his later pivot to consulting and FMCG
  • Key focus areas as Head of eCommerce for Europe: Talent, ways of working and tech
  • Trends he’s excited about in 2024
  • His view on digital commerce in Latin America