James Chandler, CMO at the IAB speaks about Standardization, the “IT” Word!

Daniel sits down with James Chandler, Chief Marketing Officer at the IAB UK (the industry body for digital advertisitng), at the Retail Media Summit UK to speak about:

  • The IAB’s interaction with Brands and Retailers
  • Why media standardisation is a focus topic in the industry right now
  • James’ career path prior to IAB
  • How to bring all the relevant industry players to the table for the greater good.