Michele Dainty, Head Of Shopper & Display at pladis: Shopper Marketing 2.0

Michele Dainty, Head of Shopper & Display at pladis UK & Ireland sits with Daniel at the Retail Media Summit UK to speak about Retail Media’s impact on Shopper, Marketing and Sales through:

  • Retail Media: from cardboard in a store to targeting shoppers full-funnel
  • The impact RM has had on Shopper and Marketing
  • In-store activations: how the data’s evolved in the last years
  • Where Trade/Shopper Marketing sits in the current scenario
  • Their McVitties Brand campaign