Tulika Pandey, eCommerce and Shopper Marketing Lead, Canada at WK Kellogg: Seamless Consumer Interaction

Tulika Pandey is the eCommerce and Shopper Marketing Lead, Canada at WK Kellogg (The Cereal spin off of Kellogg’s). She joins Daniel live from the Retail Media Summit Canada (organized by the Path to Purchase Institute) to speak about how she leads a sales strategy agenda in an omni-channel world through:

• Her unique role managing both Shopper and eCommerce
• What’s next in Retail Media
• In-store Media: her thoughts and how relevant it is for FMCG brands.
• Advice around skipping hurdle
• Putting the consumer at the center and approaching the full-funnel in consequence