Michael Schuh, VP Media Strategy & Product at Kroger/84.51˚: Personalization for Customer Loyalty

Michael Schuh is the VP, Media Strategy & Product, Kroger Precision Marketing at 84.51˚, the Retail Media Network of the US-based grocer. He sat down with Daniel at the Retail Media Summit UK to speak about:

  • Developing Retail Media at Kroger: Turning insights into actions
  • Kroger’s USP linked to their loyalty card
  • Media Standardization as a purpose & way to raise the bar for the consumer
  • How can FMCG Brands leverage Retailers to perform better in Retail

Listen to Michael’s episode on The CPG Guys (August 2022): https://www.cpgguys.com/8451-roku/