Rob Hollands, CEO at Metacask: The Premium Whisky Marketplace

Rob Hollands is the Chief Executive Officer at Metacask, a premium spirits online marketplace that offers both digital and physical assets. It allows you, for example, to remotely buy a Whisky cask and get bottles delivered! With him, we explore the fascinating world of Whiskies and omni-commerce through:

  • Whisky’s cult following and status as a cultural icon
  • Consumer trends: post-covid, premiumization, online usage
  • Creating a seamless brand experience online and offline with a premium end-to-end feel
  • Owning your own cask