Diane de la Baronniere & Steve Kinsey from Haleon: Scaling Retail Media Globally

How are brands reacting to the surge of Retail Media Networks?

In this episode, you’ll hear first hand how Haleon (GSK’s Consumer Health Spin-off) is approaching the topic. Through the voice of their Global team, with Steve sitting in the US and Diane in the UK, you’ll learn about:

• The particularities of Digital Commerce Media for a Consumer Healthcare company
• Deploying global media strategies into local markets
• How to bring Sales and Marketing together for a common media effort
• Managing Data in a complex environment