Paul Wright, Head Of Uber Advertising, UK And Eire: Destination Retail

Paul Wright has done it all: big business, small companies, run his own business… and now heads up advertising for Uber (their classic ride app plus Eats), a unique opportunity when you have a customer base of 150 million users! He joins us to speak about how they are building a robust and attractive media offering for FMCG and Retail brands.

Topics covered in this episode:

• Paul’s career
• Running different adds depending on the customer’s journey on the ride app
• Building an ecosystem across their two main platforms
• Data measurement
• Opportunities for FMCG, Retail and non-endemic brands