307. Paul Dahill, MD of Sales EMEA at Koddi: Retail Media Overhaul, Measurement Expectations, Operational Bottlenecks, Commerce is not only Retail, What Brands and Retailers can Do, AI

Paul Dahill is the MD of Sales EMEA at Commerce Media Technology Leader Koddi. As one of the most respected (and tenured) voices in Retail Media, he joins Daniel live in London to share his unique vision of the industry; from how it has evolved to some big shifts Retailers and Tech vendors will have to make to consolidate this offering.

Tune in to hear about:

• How he started in Retail Media (and surprise – this space is more than 5 years old!)
• Why he chose to join Koddi and how they are positioned
• Why Retail Media needs an overhaul: not confined to a few predictable places, winning moments, PDPs, Measurement Expectations, Operational Bottlenecks
• Actionable Recommendations for Retailers and Brands
• AI: how will it affect retailers