Mark Jagger (Sanofi) and Alain Attias (BayBridge Digital) on Digitalizing Global Sales

Mark Jagger, Global Sales Director at Sanofi Consumer Healthcare and Alain Attias, CEO at BayBridge Digital join Christina and Daniel to speak about the Digital Transformation journey they’ve been on together. In this conversation, you’ll hear about:

  • How have FMCG companies digitalized behind the scenes
  • The impact of digitalization on the brand / consumer relationship
  • Challenges, hurdles and wins in Sanofi Consumer’s digital transformation
  • Empowering Sales organizations (from Directors to reps) with technology