Iradj Boroumand, Head of eCommerce Europe at SC Johnson: Converting in a Non-linear World

Iradj Boroumand is the Head of eCommerce Europe at SC Johnson, a family company and one of the global leaders in home care. With a wealth of experience in digital, Iradj spoke to us about:

  • The current eCommerce scenario for FMCG in Europe
  • Media Mix Measurement & Path to Conversion
  • Measuring every touchpoint with consumers
  • Retail Media Management for Consumer Goods Companies