Katrina Smart, Commerce Media Director Europe at The Mars Agency: The Retail Media Rise in Europe

Katrina Smart heads up Retail Media in Europe for The Mars Agency. In this conversation, you’ll hear all about the current Consumer Goods Media scenario in Europe and where it’s headed to through:

  • The evolution of Retail Media in the last 3 years
  • Particularities of the European landscape
  • Connected Commerce in FMCG
  • Key challenges for Consumer Brands
  • Action items for brand owners in the current media scenario