Hakan Yurdakul and Ester Marchetti from Bolt Insight on AI-Powered Qualitative Research

Hakan and Ester from Bolt Insight join Daniel and Efrain to speak about how their Chat AI tool is disrupting FMCG Market Research by delivering qualitative consumer insights at scale. In this conversation, you’ll learn about:

  • How only 20% of FMCG innovations are based on consumer data and 80% are delisted in the first 2 years!
  • An AI-enhanced Chatbot that enables FMCG brands to dialog with their consumers directly
  • Ester and Hakan’s path from corporate to starting a business with a very clear purpose
  • The importance of getting consumer insights in real-time and using AI in the right way