Alessandro Boffi, Global Sales Director Right Store at Mondelez International on Transforming B2B

Alessandro Boffi joins Christina and Daniel to speak about how Mondelez International is transforming their Global Commercial Team to reach more customers globally.

Topics covered in this conversation:

• Alex’s career background across Sales, Strategy, eCommerce and Global Route-to-Market in three regions
• The B2B channel in FMCG
• eB2B and digitalising global Routes to Market
• Empowering field sales with technology with superpowers