251. Claudia Calori, VP Global Marketing Personal Health at Philips: Marketing Fundamentals in the Age of AI

In this episode, we’re joined by Claudia Calori, VP of Global Marketing for Personal Health at Philips, to talk about what it takes to be a modern marketer. From her early days at P&G to leadership roles at Heineken, Nike, and now Philips, Claudia shares how marketing has evolved—and what fundamentals still hold true. We dig into in-house vs. agency capabilities, the rise of retail media, and why trust is the foundation of strong teams.

Tune in to hear about:

• Claudia’s path from journalism to marketing leadership
• What she learned at P&G, Heineken, Nike, and Philips
• Why brand-building still matters in a performance-driven world
• What to keep in-house vs. outsource in modern marketing
• The role of trust in building effective teams and partnerships