The FMCG Guys
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May 6, 2026 · 55 min

#322. Yves Briantais, CMO at Carlsberg: Marketing Fundamentals, Connecting with Consumers, Health Scares, Cultural Adaptation, Generational Changes

Yves Briantais is the Chief Marketing Officer at Beer Leader Carlsberg. Someone with a unique point of view of marketing and the state of the alcohol category, he joins Christina and Daniel to share how after a long stint at Colgate-Palmolive, he’s re-discovered himself to be successful at the Danish icon.

Tune in to hear about:

  • Moving to Carlsberg after nearly two decades at Colgate
  • What Marketing should be like
  • The alcohol category, what’s the gap when connecting with consumers
  • Liverpool FC and sports sponsorships