Yacine Terki from Data Impact by NielsenIQ: Quality Data is the New Normal

Our guest is Yacine Terki, Co-Founder and CEO at Data Impact by NielsenIQ, an omnichannel analytics platform specialized in location-based analytics, sales data and AI.

We invited Yacine to learn more about best practices for Brands and Retailers in the current environment, covering:

  • Starting and growing DataImpact until its acquisition by NielsenIQ
  • What changed in Retail during Covid
  • Challenges Retailers and FMCG brands are facing right now
  • What’s next in eCommerce
  • Why having full visibility across online stores is a game-changer