293. Xenia Barth, CEO at Merz Lifecare Holding: OTC, Cultural Nuances, Leaving a Company after 20 years, Leading a Mega-Merger

Xenia Barth is the Chief Executive Officer at Merz Lifecare Holding, a leader in Health, Wellness and Beauty in the OTC space with a very strong presence in Germany, Austria and Switzerland and part of the larger Merz Group (Pharma). With an international and cross-functional background in FMCG at the likes of Henkel and Reckitt, she speaks with Efrain and Daniel about her journey, lessons learnt and what her vision is for the business she’s leading today.

Tune in to hear about:

• Her career in FMCG working in Germany, Spain, Mexico and the US
• Cultural nuances when leading in other markets
• Key criteria when taking new roles
• Learning and perfecting the art of leadership
• How a bad management fit made her leave Henkel after 20 years
• Merz: the OTC category, her mandate and the mega-acquisition of WindStar Medical