Vitaliy Novikov, Group Digital Commerce Director at Coca-Cola HBC: The Future of Digital FMCG

Vitaliy Novikov is the Digital Commerce Director at Coca-Cola HBC, one of the famous beverages’ main bottlers. In this conversation, we discuss front and back-end digitalization in a Consumer Goods company.

  • Vitaliy’s career path from General Management to Digital
  • Digital B2B and B2C in the context of a Beverages company
  • Internal capability building and upskilling for a digital-ready and data-driven organization
  • Online Commercial Activations