272. Sorin Patilinet from Pepsico: Effective Marketing

In today’s episode we are joined by Sorin Patilinet from Pepsico. Growing up in Romania without access to global brands sparked his fascination with advertising and shaped his perspective on how marketing drives connection and influence. He joins Daniel to speak about his recent book “Marketing Effectiveness: Applying Marketing Science for Brand Growth”.

Tune in to hear about:

• How Marketing blends creativity and analytical htinking
• The principles of marketing effectiveness and why it must be defined beyond ROI.
• The importance of integrating data and strategy to drive sustainable brand growth.
• How to balance global consistency with local market nuance.
• The role of AI in reshaping both work processes and consumer engagement.
• How effectiveness requires combining analytical rigor with creative judgment.
• Why diverse professional experiences build stronger marketers than linear career