241. Sanjay Luthra, EVP Mattel EMEA & Global DTC: Consumer at the Core

Sanjay Luthra, EVP EMEA & Global Head of Direct-to-Consumer at Mattel, joins Efrain and Daniel ahead of Shoptalk Europe (June 2–4 in Barcelona: https://www.shoptalkeurope.com/community) — where he’ll be one of the headline speakers.

In this episode, Sanjay reflects on his global career journey and unpacks how Mattel is driving innovation and growth across the region and beyond.

Tune in to hear about:

• What to expect from Shoptalk Europe this year
• Sanjay’s career accross global markets
• The very succesful Barbie Movie’s effect on Mattel
• Mattel’s vision for future Growth
• DTC
• Leadership in the current hybrid world
• How he’s has driven the DTC platform Mattel Creations, to exponential growth, making it one of the fastest-growing business units within Mattel

More:

• Buy Shoptalk Tickets: https://shoptalkeurope.com/community/tickets
• Check out The FMCG Guys’ Shoptalk Events: https://candid-commerce.com/shoptalk-europe-2025