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268. Roger Dunn, Global Media Lead, Retail & Performance at Diageo: A Voice from the Brand

For many people in our industry, our guest doesn’t need any introduction. Roger Dunn has become one FMCG and Retail’s Top Voices through his content and thought leadership in Retail Media. What maybe some people don’t know is that Roger also serves in a global role at the world’s largest liquor company: Diageo. In this episode, we speak not only about the latest in Retail Media but we specifically focus on what’s in it for the Brands and Consumers.

Tune in to hear about:

  • How Roger became a Linkedn Top Voice
  • The Retail Media boom and why brand have bought into it
  • Why Amazon’s still ahead of the game
  • One-size-fits-all versus composable
  • How Retail Media can – or not – benefit consumers