The FMCG Guys
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Jul 11, 2026 · 28 min

#333. Rani Al Hajji, Chief Growth and Transformation Officer, Personal Care at Unilever Live in Cannes: Creators, Authenticity, Attention, Cultural Moments, AI in Discovery and Creativity

Rani Al Hajji is Unilever’s Chief Growth and Transformation Officer for Personal Care, overseeing iconic brands like LYNX/AXE or Rexona/Sure. He joined Efrain and Daniel live at our Residénce in Cannes on June 23rd to speak to the audience (now extended to all our listeners) about his view on Marketing as a full-funnel proposition, authenticity, the talk of the town during the festival, creators, trends and more.

 Tune in to hear about:

  • Creators, the most popular topic in Cannes 2026
  • Why relevance and distinctiveness matter more than simple brand visibility
  • How Dove, Rexona and Axe are activating around the FIFA World Cup
  • What should actually be a priority for Marketing Leaders
  • How he’s working around their key brands to engage with consumers and get people’s attention
  • His view on Retail Media and how Brands and Retailers partner more closely
  • The impact of AI on product discovery and purchase and creativity