279. Petr Lizner, Head of Strategy at Rohlik Group: Premium Online Grocery in Central Europe

In this episode recorded live at Groceryshop Las Vegas, we sit down with Peter Lizner, Head of Strategy at Rohlik Group, one of Europe’s most advanced online grocery companies. We explore how the Czech-founded business has grown into a €1.1 billion player across Europe through a unique approach to local sourcing, customer service, and technology is setting a new standard for convenience and quality.

We discuss:

• Petr’s career journey from Consulting to Retail
• Rohlík Group’s rapid expansion across Central and Western Europe
• How local brands like Kifli and Knuspr build community trust and differentiation
• The company’s focus on customer experience and 15-minute delivery slots
• The decision to launch Valoc.com and license its end-to-end grocery tech
• Why Czechia leads Europe in online grocery penetration
• The evolution of Rohlík’s retail media strategy, from endemic to non-endemic advertisers