The FMCG Guys
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May 20, 2026 · 46 min

#324. Patricia Amaro, Global Digital Commerce Sr Director, eB2B at Mars: Responsible AI, Building Trust, iInovation vs. Governance, AI Risks and Guardrails, Data Privacy, Regulation

Patricia Amaro from Mars returns to The FMCG Guys, after previously joining the podcast to discuss eB2B transformation (listen here), this time to explore why Responsible AI is becoming one of the most important topics in business. From enterprise AI adoption and regulation to hallucinations, data privacy, and governance, the conversation looks at how companies can embrace AI’s potential while building the right guardrails for the future.

  • How AI can help companies accelerate innovation, efficiency, and growth
  • Why Responsible AI is about enabling innovation — not slowing it down
  • Practical ways companies can create guardrails while still moving fast
  • The importance of AI literacy, training, and responsible adoption across teams
  • How businesses can balance data privacy, governance, and experimentation
  • Why the future belongs to companies that combine bold innovation with long-term trust