The FMCG Guys
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Aug 5, 2026 · 30 min

#340. Olin Novák, CEO International at Rohlik Group: Profitable Online Grocery, Rapid Delivery with Quality, Reducing Food Waste, Retail Media & AI

Olin Novák is the CEO International at Rohlik Group, one of Europe’s leading online grocery retailers, combining a supermarket-sized assortment with high-quality fresh produce and rapid delivery. Based in Prague, they put Quality and Convenience at the Forefront

Recorded live at Shoptalk Europe in Barcelona, this episode explores how Rohlik is using proprietary technology, automation and AI to transform online grocery. Olin explains how the company delivers thousands of products within tight delivery windows, reduces food waste, improves customer service and builds a profitable e-commerce model across multiple European markets.

The conversation also covers Rohlik’s approach to retail media, its AI-powered virtual assistant, the importance of customer experience and why the future of grocery will depend on combining speed, quality and operational efficiency.

Tune in to hear about:

  • How Rohlik combines a supermarket-sized assortment with rapid grocery delivery
  • The role of proprietary technology and automation in making online grocery profitable
  • How AI is improving customer service, product recommendations and the shopping experience
  • Rohlik’s approach to reducing food waste through real-time pricing and demand forecasting
  • Why freshness, quality and tight delivery windows are key to customer loyalty
  • How retail media can connect brand awareness directly to conversion
  • The future growth potential of online grocery across Europe