289. Nicco Gloazzo: Challenging the Career Norm, Disrupting Boring Categories, Retail Media, Real Digital Metrics

Niccolò Gloazzo is a Senior Director of Media and Omnichannel at Kettle & Fire, one of North America’s top broth brands. In this conversation, you’ll hear about how a career journey that started living in a house-boat in Amsterdam have driven him to lead up a Digital function and start his own Retail Media agency!

Tune in to hear about:

• Challenging the traditional career path
• How Kettle & Fire disrupted the “boring” broth category
• The flywheel effect behind retail media growth
• Why “velocity” beats ROAS as a success metric
• The rise of retail media in grocery vs. other categories
• Building an agency “by operators, for operators”