206. Amir Rasekh, Managing Director at Nectar360 and Rachel Clark, Director of Grocery at Sainsbury’s: The New World of FMCG and Retailer Partnerships

In this episode, we speak with one of the UK’s top grocers, Sainsbury’s and Nectar360, the Loyalty, Insights and Retail Media business owned by Sainsbury’s. After some rollercoaster years, we are changing phase and really going into a truly omnichannel world where it’s more exciting, but also harder than ever, to find the consumers where they are and send them the right message. We are joined by Rachel Clark, Grocery Director at Sainsbury’s and Amir Rasekh, Managing Director at Nectar360 to speak about:

• How Sainsbury’s has developed relationships with suppliers escaping a purely transactional approach
• Nectar360’s structure to provide best-in-class services while working closely with Sainsbury’s
• How FMCG brands can keen their Brand relevant in an omnichannel world and how they can build Retail Media campaigns
• Great omni-channel campaigns they’ve both championed
• Digitalising in-store
• A look into the future of retail media