Maurits Priem is a Leader with Experience in Consumer Goods, Retail and Commerce Media, who was last VP Monetization at Ahold Delhaize. Also an occasional singer and politician, he’s been a regular collaborator in our Candid Commerce Events, where he’s joined us as panelist, moderator and “Event Dean”. We’ve finally brought him to the podcast to chat with him about a series of articles he’s posted on LinkedIn about his point of view on Advertising (find them HERE). The current picture, the good, the bad and the ugly and, ultimately, how that trillion dollar force can be a force for good.
Tune in to hear about:
- Maurits’ passion for Consumer Goods and Retail from a very young age
- How the balance between Power and Influence market his career
- Why advertising can become a force for positive change
- The four pillars of responsible advertising: emissions, data, content and context
- How digital advertising creates carbon emissions
- The importance of privacy, integrity and data sovereignty
- Why brands should consider what they advertise and where their ads appear
- How advertising budgets can influence media platforms, social media and AI
- Why responsible advertising can strengthen performance, trust and brand reputation
