Matthew Dodge is the Managing Director International (EMEA + APAC + LATAM) at Brooks Running, one of the leading and fastest growing players in the performance running category.
In this Episode, you’ll learn about:
– Matthew’s unique career story: from lawyer to General Manager
– A North American Leading in Europe
– The Brooks Story: how a 100+ year old company has recently become a category leader
– The Brooks Go-to-Market strategy
– Specialists’ as brand ambassadors and putting the Runner at the Centre
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