255. Mark Jagger, Founder & Principal at JAGSS: Back to Revenue Growth

Mark Jagger (former P&G, Reckitt, Sanofi) returns to The FMCG Guys for a deep dive into one of the most pressing topics in the industry today: Pricing and Revenue Growth Management. In the last years, Pricing has become the default growth lever in FMCG — and that’s no longer sustainable. In this conversation, we explore how companies can unlock healthier, more resilient growth by going back to basics, sharpening execution, and embracing shopper-centric strategies.

Tune in to hear about:

• Why pricing has become “lazy growth”—and its long-term risks for brands
• The real difference between pricing and revenue management
• How RGM can go beyond pricing and promo to uncover hidden value
• Mark’s take on “a-commerce” and AI’s impact on shopper behaviour
• The basics that still matter: distribution, pack formats, and in-store execution
• How retailers can be allies—not just adversaries—in protecting shopper value