205. Marie-Clare Puffett, Industry Development & Insights Director at IAB Europe: Building Bridges between Retailers, Brands and Agencies

The industry is changing, with the emergence of digital making a huge impact across the board. So what better way to go deep into this than with the digital advertising and marketing industry association in Europe, The IAB? In this episode, we welcome their Industry development and Insights Director, Marie-Clare Puffett, to cover the following:

• The IAB’s role as an industry association that brings Brands, Retailers and Agencies together
• How Marketing has changed in the last 10 years becoming more accountable
• Defining Retail Media and creating a Glossary for it
• Bringing people together to create some standard industry metrics
• Key growth stats
• Different development speeds in Europe