236. Marco Brucato, Head of eCommerce D2C EMEA Growth at Beko Europe: Unlocking FMCG & Appliances DTC

Consumer Goods Brands going Direct-to-Consumer has been a hot — and sometimes controversial — topic in the industry. It’s a great way to capture first-party data, but is it always a money-losing game? Can DTC actually work at scale and drive real value? To explore what successful models look like, Marco Brucato, Head of eCommerce D2C EMEA Growth at large-appliance leader Beko, joins Daniel and guest co-host Rob Nowell from Medium Marketing (also strategic partners in events like Candid Commerce).

Tune in to hear about:

• How Marco has built and scaled DTC in multiple Consumer Goods categories
• The differences between DTC in Appliances vs. Food
• Making DTC incremental — not a threat to retail partners
• The current state of the Digital Shelf
• Competitive advantages from owning first-party data
• Scaling an eCommerce organization from the inside
• Real-world AI use cases