Marc Zander, Chief Client Officer at Teads: Quality & Responsible Advertising

Marc Zander is the Chief Client Officer at Advertising Platform Teads. With a background in Marketing and Media in FMCG brands like Mars and Kimberly-Clark, he joins Efrain and Daniel to speak about:

  • The evolution of Media in the last 20 years
  • What opportunities FMCG Brands have in the current scenario, such as video content
  • Why advertising with quality and responsiblity is key
  • Media data, planning and measurement