Maddy Booker-Price, Head of eCommerce at Urban Outfitters: Total Retail

Our guest today is one of the rising stars in Retail. With a background in Retail blue chips like Arcadia and Levi’s, Maddy Booker-Price is now the Head of eCommerce at Urban Outfitters. She joins the podcast to speak about how the role of Digital has become more central in Retail organizations during her career through:

  • The role of an omni-channel Director in 2024
  • Working with cross-functional peers
  • The importance of listening to the consumer
  • Her vision of what an online store has to be
  • Leaderships lessons learnt along the way