Cross-Cultural Leadership with Lluís Ferré from Boonrawd Brewery

Lluís Ferré is the Head of International Business at Boonrawd Brewery, a 90-year old Thai business which you may know from their flagship brand, Singha.

In this Episode, you’ll learn about:
– Moving across continents, functions and industries
– Why going international early is important
– Learning the local culture when leading
– Why rapport may be more important than hard facts 
– Doing business and leading in Asia
– Adaptability in complex financial and cultural situations