Laurence Wyatt is Head of EU Beverages Research at Barclays Investment Bank, where he analyses the forces shaping the global alcoholic beverages industry. In this episode, we challenge some of the biggest assumptions around drinking today, from whether Gen Z is really turning away from alcohol to the role of affordability, demographics and changing health perceptions. Tune in to hear about:
- Are people really drinking less?
- The myth (or not) of the sober Gen Z
- Affordability and the economics of alcohol consumption
- China’s decline and India’s growth opportunity
- Demographics and the future of global demand
- Premiumisation, non-alcoholic drinks and new growth avenues
