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239. Julian Saslavsky, Growth Manager LATAM at Whirlpool: Embracing Tech/Business Duality

Julian Saslavsky is the Growth Manager for Latin America at Large Appliances Leader Whirlpool. With an unusal background, having started his career in start-ups (and a short stop in Recruitment!), he brings a fresh perspective to the various ways large Consumer Goods companies can innovate and go-to-market to be more relevant with today’s consumer.

He speaks with Christina and Daniel about:

  • Moving from start-up to large corporate
  • How he went international
  • Differentce between Growth Marketing and Product Growth
  • Buidling a Premium Product Proposition
  • Creating synergies between the Online and Offline worlds
  • Leveraging Data