237. Jose Salas, Finance Director LATAM and Caribbean at Reebok: The Co-Pilot CFO

Jose Salas is Reebok’s Finance Director for Latin America (South & Central) and the Caribbean. He joins the show to share his broad experience across multiple functions in Consumer Goods, his recurring return to Finance, and why he sees the Finance function as a driver of growth and innovation—far from the tactical role it’s often perceived to be.

Tune in to hear about:

• His career path in Finance and cross-functional moves
• Why Finance sometimes gets a bad rap
• How Finance can be a powerful partner for growth and innovation
• Collaborating effectively with other functions
• The impact of the data revolution on Finance