Imteaz Ahamed is an eCommerce and AI pioneer who works with private equity on FMCG acquisitions and transformation, following 16 years at Reckitt. He runs his consultancy with a team of AI agents that he says do the work of five or six people, and is writing a book on data clean rooms for CMOs.
In this live recording from Groceryshop in Las Vegas, Imteaz joins us to discuss how AI agents are changing the way he works, why big CPG companies risk having their lunch eaten by fast-moving challengers, and what data clean rooms can do for marketers.
Tune in to hear about:
- Why he left corporate after seeing Gen AI move so fast, and what he calls a “10-year step change” in months
- How a “second brain” of memory and context lets his agents run the follow-ups, while he keeps the thinking
- What it takes to scale a company: rewriting processes for every 3x in revenue
- How Zuru sourced an innovative diaper from China and took about 40% market share within two years
- Why big CPG should look east to China, and what brand heritage means to shoppers who have never seen your brand
- Life & Business Agents
- How data clean rooms helped a baby brand cut media in half and still achieve its sales
- How a family property-management business became his test bed for AI, with email response times cut from five days to a day and a half
