Fez Ahmad is Head of Industry for CPG & Retail at Reddit, working with some of the world’s largest FMCG brands to help them tap into one of the internet’s most influential communities. Reddit has become a place where millions of people go to ask questions, compare products and get unfiltered opinions from real people.
In this episode, Fez joins us to discuss why Reddit matters for FMCG, how brands can learn from the conversations already happening around them, and what it takes to show up without killing the authenticity that makes the platform unique.
Tune in to hear about:
- Why Reddit calls itself “the most human place on the internet”
- How AI is making human validation more valuable
- Reddit as one of the world’s biggest free focus groups
- Why brands need to listen before they speak
- Building reach, engagement and commerce on Reddit
- How brands can show up without disrupting communities
- What’s next for Reddit across search, shopping and AI
