Don’t miss our visit to Small Beer Brewery on our Instagram: https://www.instagram.com/fmcgguys/
Felix James and James Grundy are the founders of Small Beer, a mid-strength (2.1 to 2.7% ABV) brewery based in South Bermondsey, London. They join Daniel to speak about their journey as Founders, why they decided to go all-in into this category, routes to market and much more.
Tune in to hear about:
- What “mid-strength” beer actually means and why it sits between 0.0% and full-strength for people who still want a proper beer
- Why Small Beer exists and how it’s trying to solve a very modern problem: keeping the ritual and flavour without paying for it the next day
- How they brew for flavour first instead of making a normal beer and stripping the alcohol out later
- The early days of the business, from 6:30am coffees and weekend brewing to shipping first orders
- The tough early moment when they personally drove around hundreds of stores to replace beer that was good, but not good enough
- Their growth plans on and off trade
