The FMCG Guys and Pixis are partnering to get together some of the brightest minds in Marketing to discuss what the future will look like in the Agentic Era.
The leaders joining this invite-only event can expect a room full of peers, an open debate and some actionable learnings on how they can better embed AI to their day-to-day operations.
Event Agenda
This is a closed-door dinner for a select group of CMOs, marketing directors and heads of paid and digital media from consumer goods and retail brands.
You’ll leave with a clear view of where agents fit in your team, what to put in place before you scale them, and a table of peers working through the same questions.
About Pixis
Pixis is the Marketing Harness for Driving Growth. It connects your channels, remembers what works for your brand, runs expert playbooks and acts inside the guardrails you set, so every campaign is built to leave the system knowing more than the last.
Azzurra Chelsea
Our dinner will be hosted at Azzurra, an Italian seafood restaurant at the south end of Sloane Street in Chelsea. Inspired by the cuisine of Sicily and the Amalfi Coast, the menu focuses on sustainably sourced ingredients, cooked with simplicity and care. Azzurra works directly with fishermen across Britain’s waters, so the freshest catch goes from boat to kitchen in a matter of hours.
AI agents are ready to work on your marketing and media. Are you ready to trust them?
Marketing teams now have more channels, more dashboards and more AI tools than they can use well. Most are still struggling to act on their data fast enough, and many AI pilots stall before they deliver a return. The problem is rarely the model. It’s what surrounds it: the data the AI sees, the brand context it remembers, the rules it follows and the proof it leaves behind. That system is called a harness, and it’s the difference between an AI demo and an AI you’d trust with a media budget.
Four questions for the table
What separates an agent you can demo from one you can trust?
We’ll look at what has to sit around an AI agent before it can touch live spend.
Which marketing jobs are ready for agents today?
Budget pacing, bid changes, creative production, reporting and AI search are already moving, and we’ll share where teams are getting real returns.
How do you give agents autonomy without losing control?
The answer lies in guardrails, approvals and audit trails that your finance and legal teams can sign off on.
How do you prove what drove growth?
We’ll discuss measurement that ties each decision to the result it produced, so every campaign makes the next one smarter.