David Pivk, Chief Marketing & Digital Officer at Active Brands on Building Brand-Centric Communities

David Pivk is the Chief Marketing & Digital Officer at Outdoor Apparel & Equipment company Active Brands. He joins Efrain and Daniel to explain his career journey from Slovenia to NIKE and his current role and how he approaches an omni-channel world.

In this conversation, you’ll hear about:

  • The dynamics and balancing investments between brand and performance marketing
  • DTC: from darling to potential headache. What’s next?
  • Independent specialty stores’ role
  • Building a community around a brand
  • Leading teams in good and bad times