The FMCG Guys
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Sep 30, 2026 · 46 min

#353. David Milner, Chairman at Crosta Mollica: Corporate to PE, Growing and Exiting, Choosing Winners, Premium Pizza, Leadership

David Milner is Chairman at premium pizza brand Crosta Mollica. This business, as announced last week, will soon be merged with European Pizza Group (Nestlé spin off, with brands like Buitoni), becoming the biggest player in the old Continent. David will be the new CEO of this new 1BN sales entity.

In this conversation, recorded in London before summer, we reflect on David’s career, which has had two very differentiated episodes: the first, a “conventional” corporate career at P&G, Mars and Campbell’s and, a second one, much more entrepreneurial and PE-focused, which has seen him successfully grow and exit businesses like Tyrell’s Crisps or Lily’s Kitchen.

Tune in to hear about:
  • From P&G, Mars and Campbell’s to private equity
  • Scaling and exiting Tyrrells and Lily’s Kitchen
  • David’s checklist for spotting winning consumer brands
  • Why superior product has to come first
  • How Crosta & Mollica is disrupting the pizza category
  • Competing with multinationals through speed and consumer focus
  • Premiumisation, packaging and winning in-store
  • Leadership, great teams and taking calculated risks