Dario Tarulla, SVP Innovation Americas at Heineken: Creating a Unique Brand Experience

Dario Tarulla is the SVP of Innovation Americas at Heineken, role he recenlty took up after being the CMO of Mexico. He joins Christina and Daniel to share his Marketing and Commercial wisdom. In this episode, you’ll learn about:

  • The beer footprint in the Americas
  • Low Alcohol, mixes and lower calorie alternatives
  • How Heineken links its brands to events to create an emotional connection
  • Exploring DTC and platforms as commercial channels