Catalina Salazar is the Global Senior Director of Retail Media at Wolt, a leading Rapid Delivery company in Europe and part of DoorDash and Paul Dahill is the MD of Sales EMEA at Koddi, one of the top Commerce Media Technology companies. We spoke with them at the show floor during Shoptalk Europe to discuss how they are working together to simplify retail media buying. From how the partnership enables brands and agencies to access Wolt’s sponsored product inventory through the media-buying platforms they already use, to reducing fragmentation and connecting brand campaigns more directly with measurable purchases.
Tune in to hear about
- Why retail media must become easier and more consistent to buy at scale
- How Wolt and Koddi are connecting commerce inventory with major demand-side platforms
- Why collapsing consumer journeys are bringing awareness and conversion closer together
- The complexity of operating across multiple European markets, currencies and languages
- Why Germany was selected as the first market for the collaboration
- How simpler integrations, connected measurement and automation could shape the future of commerce media
