284. Bastien Parizot, SVP IT & Digital, Marketing & Transformation and CIDO Emerging Markets at Reckitt: AI, Sexy and Non-Sexy Digitalisation, Innovation Cutlure and an Unsual Career Journey

Bastien Parizot is the SVP IT & Digital, Marketing & Transformation and CIDO Emerging Markets at Health & Hygiene leader Reckitt. A leader with who’s seen it all — having worked in start-ups, retail, sporting goods and even automotive, apart from FMCG — he joins Daniel to talk about how he’s keeping Reckitt up to date by betting on the right tech innovations.

Tune in to hear about:

• The uniqueness of being an FMCG Executive with a background in Sporting Goods
• How he links digitalisation with business objectives
• Work around AI
• Building a tech stack that favours sustainability obectives
• People management and how culture influences innovation
• How he decides what Tech investments are worth it