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246. Search: Entering the AI / LLM Era with Charley Hackerson (CRO at Botify) and Richard Lim (CEO at Retail Economics)

In this special episode, recorded live from AWS’s Shoreditch office, we launch a brand-new 5-part series with Amazon Web Services. Together with Marco Kormann (AWS), we explore how Generative AI is reshaping the way consumers search, discover, and shop — and what that means for brands and retailers. To do that, we are accompanied by two star guests: Richard Lim, CEO at Retail Economics, and Charley Hackerson, CRO at Botify.

Tune in to learn about:

  • How GenAI is disrupting the consumer journey and rewriting the rules of search
  • Why traditional SEO tactics aren’t enough in an LLM-driven world
  • What agentic retail means — and how it could transform FMCG buying behavior
  • The role of data infrastructure and governance in staying AI-ready
  • How leading retailers are adapting their digital strategies to remain visible and relevant